Proud Official Sponsor
National Hoarding Awareness Week
Clouds End CIC are the proud official sponsor of National Hoarding Awareness Week
Devised in 2014 by the Chief Fire Officers Association (CFOA), in affiliation with Cherry Rudge as part of APDO and Clouds End CIC, it is a stakeholder awareness campaign across the political, health and social care communities to raise awareness of the risks associated with hoarding.
We now proudly manage each year, organising events, sharing knowledge and bringing people together to raise awareness for hoarding disorder and behaviour.
FREE EDUCATIONAL SEMINARS
Learn how to better support individuals with hoarding disorder
FREE TIKTOK LIVE
For individuals with hoarding disorder, friends & family
Join Emma, founder of The Hopeful Hoarder, as she shares her lived-experience of learning to let go and the different ways to part with items.
This safe, welcoming space is a chance to share experiences, ask questions, and connect with peers who understand.
FREE OPEN FORUM
For individuals with hoarding disorder, friends & family
Join us for a free, one-hour open discussion during National Hoarding Awareness Week, designed for individuals living with hoarding disorder, as well as friends and family members.
This safe, welcoming space is a chance to share experiences, ask questions, and connect with others who understand. The session will include a Q&A with Heather Matuozzo, founder of Clouds End CIC, who brings years of experience supporting individuals affected by hoarding.
Objectives of National Hoarding Awareness Week
Spread more widely an awareness of hoarding facts
Promote greater understanding and acceptance across those who can influence change through education.
Encourage a stronger tendency for key influencers to support and promote at key moments.
Highlight the need for finding and training those who can support people who hoard in the community.
Encourage multi-agency approaches to support and resolve cases where people who demonstrate a tendency to hoard are identified.
Highlights From Previous Years
Heather, our director, at the Housing of Parliament in 2014 so celebrate the first official Hoarding Awareness Week
Kirsty, our marketing, events and training coordinator, asking residents in Birmingham about hoarding during HAW 2023
Sam, our psychologist and trainer, being asked to discuss hoarding on BBC news following the success of events hosted during HAW 2024
Heather and Sam at the Premier Of All The Things Short Film during HAW 2025